If you’d like to promote your blog and actually build a following, you’re going to want to read the rest of this post…
For years, marketers have struggled to promote their blogs. When I got started, I had no idea that I even had to do any kind of promotion. I figured as long as I wrote good content, the people would come.
As you can guess, they didn’t… I think over the period of six months I had a little over 200 visitors which by the way; is horrendously bad.
What’s the moral of story?
Great content is important, but only half of the equation. In order for your content to be read, you must promote the living day lights out of your blog and all of its pages.
So here are just 4 simple ways to promote your blog:
1. Guest Blogging
This is number one on the list for a reason; it’s the most powerful way to promote your blog full stop. Since this blog is somewhat new and I’ve been busy with other Internet Marketing stuff, I haven’t dived into guest blogging just yet.
BUT – I’ve used it to promote my other blogs on a large scale. So what is guest blogging?
Well essentially guest blogging is where you write and publish a blog post on someone else’s blog! Shocking I know…
…Who’d be crazy enough to write for someone else’s blog… I barely have enough time to write for my own…
Those were my initial thoughts on guest blogging, but I soon realized just how powerful it could be. Guest blogging has 4 main benefits:
- Community Stealing
First is traffic, by guest posting on a popular blog in your niche you can easily bring in 1000+ targeted visitors. Then backlinks, at the bottom of your guest posts you’re usually allowed 2 links to your blog. Gaining backlinks from high PR blogs in your niche is an excellent strategy for boosting your authority and ranking power in the search engines.
Next is the credibility factor… By guest posting on popular blogs in your niche you’ll build a reputation for yourself. Many of the blog’s readers will start to recognize you as an authority after seeing you on several blogs. Doing so will brand you as an expert and force readers to checkout your blog.
Lastly is the community stealing factor. When you guest post on someone’s blog, their entire community will read it. Let’s take a top Internet Marketing blog for example. One that has say 100,000 active readers. If you guest posted on their blog; over 100,000 people in the IM niche may read it. That’s one hundred thousand souls who now know who you are. Now maybe just 30,000 people read the post and 10,000 click through to your blog.
Out of 10,000 visitors, you might get just 1000 new subscribers. How powerful is that? Sure my numbers aren’t concrete, but has that opened your mind up to the power of guest blogging? I hope so…
2. Blog Commenting
Blog commenting is another strategy somewhat similar to guest blogging… And I know, I know… this isn’t exactly new information – but it’s gotta be taught by someone.
Similar to guest blogging, you can use blog commenting to drive traffic, build backlinks, gain authority and steal communities. For those who don’t know, blog comments are the little comments shown below all WordPress blog posts.
When you post a comment, you’re allowed to input your website, name and obviously comment. To promote your blog with blog comments, you have to start commenting on the top blogs in your niche. If you’re in a large niche, you should find a minimum of 20 large blogs that have active communities. So whenever they publish new posts, they get an influx of several thousand visitors. Several thousand visitors that read their posts and browse through the comments.
If you post INSIGHTFUL comments on their new posts, their readers will checkout your comment, click through to your blog and may even subscribe. You also gain high Page Rank backlinks so that’s a plus. The major benefit of blog commenting is getting your name out their and stealing blog communities. As the people who actually read blog comments are regular readers and subscribers. So they are far more likely to click through to your blog and subscribe.
To get started with blog commenting, you should find the top 10 blogs in your niche that post new content every day or so. Subscribe to their RSS feeds and whenever you get a notification about one of their new posts, rush over and comment! The key is to leave meaningful and insightful comments that add to the post/conversation.
3. Social Media
I actually despise social media, it bores me to death. But I can’t denie that it’s a great way to promote your blog. The first way to promote your blog with social media is to sydnicate your blog posts onto Facebook and Twitter. Facebook and Twitter are the main social networks and I don’t pay much attention to any others.
With Facebook and Twitter, you need your own networks. You should be syndicating your blog posts onto your own Facebook page, groups, profile and several Twitter accounts including 1 main account.
For all my social media marketing; I use HootSuite and Ping.fm. HootSuite is a social media marketing platform that allows you to control everything from one simple dashboard. It allows you to manage Facebook, Twitter, LinkedIn and more. It also allows you to schedule updates and automatically syndicate your blog’s content to all of your networks via RSS.
On top of all that, it can take your blog’s RSS feed and auto syndicate all of its new content through your Ping.fm account. Ping.fm is another platform that allows you to syndicate any URL’s/text onto 30 social networks at once. You simple signup to Ping.fm, register on all of the social networks and connect them.
Then connect your Ping.fm account to your HootSuite account and have all of your new blog posts syndicated onto over 30 social networks. Plus all of your Facebook/Twitter accounts/profiles/networks. Very useful and automated strategy for social media.
Once setup; you’ll automatically get 30+ social backlinks to your new posts immediately after you publish them. You’ll also get a great boost in the search engines since social links to NEW content are like normal backlinks on steroids.
4. Link Building
Link building is the final way to promote your blog… in this post. After all, most of us get the majority of our traffic from the search engines. Yet very few people truly understand Search Engine Optimization and even less people get top rankings.
If you have an established blog, have 50-100 posts and don’t much about SEO – you’re probably sitting on gold. Here’s why…
Most bloggers don’t know jack shit about link building, but they write great content and lots of it. So the volume of content compensates for the lack of backlinks. If you’re one of those people and simply focused on some hard core SEO – you’d explode your blog’s traffic. Since the key to blogging is lots of great content – most people don’t have the time to focus on SEO.
So I have a really simple process:
- Bookmark – Bookmark Your Post On The Top Bookmarking Sites (Bookmarking Demon or free Social Marker)
- Share On Social Networks – (This part is automated is you use my social media strategy)
- Build 10 Blog Comment Links – Go And Leave Comments On The Latest Post Of The Top 10 Blogs In Your Niche (They must have comment luv enabled)
- Spin Blog Post And Make It More Article Like – Spin It With A Tool Like The Best Spinner or Spin Rewriter.
- Submit Spun Article To Article Directories (Use Article Marketing Robot or Free Submitter)
- Submit Spun Article To Top Web2.0 Sites (Use Senuke X Or Manually Submit)
- Submit Spun Article To Blog Networks (Article Ranks/Unique Article Wizard/My Article Network)
- Build 10 Build My Rank Snippets To Post Using Keyword As Anchor Text (Click Here For 10 Free Links)
That’s about it… Four simple ways to promote your blog. In all seriousness, none of these strategies will work if your blog looks like shit, your content sucks and or you’re not converting visitors into subscribers. But that stuff is for another day.
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